Sara Fitzmaurice

Sara Fitzmaurice is a business strategist with a focus in art, real estate, luxury, tech, and luxury brands across the globe. She founded her agency, FITZ & CO, and since that time, has delivered results to more than 200 brands. Sara’s expertise is in achieving business objectives for a wide range of clients, including major executives, premiere brands in the art space, tech companies & luxury brands, real estate, hospitality, entertainment, and automotive. Sara’s experience includes business strategy, opinion leader engagement, crisis communications, marketing, digital content, and strategic art advisory. She has driven results for clients, including Art Basel globally for the last 25 years, Hill Art Foundation (Tomlinson Hill), MCA Denver (David Adjaye); Parrish Art Museum (Herzog & de Meuron); and the Aspen Art Museum (Shigeru Ban). She and her team have represented more than a dozen biennials & pavilions including in Venice; and, provided strategic counsel to galleries such as Gagosian. She has led campaigns for luxury brands, including Rolls-Royce and Celebrity Cruises, and in real estate for FAENA, HFZ Capital Group, Related, and more. In the tech and media sectors, Sara has worked on behalf of eBay, HBO, Instagram, Kickstarter, Paddle8, and Artsy, among others. Sara divides her time between FITZ & CO’s offices in Los Angeles and New York. Sara is on the board of New York’s Public Art Fund, where she has advised on public art projects, funding, public relations, and marketing since 1999.