The New Normal: How Social Media is Reshaping Your Life
Activist and Social Media Influencer, "@25park"
Alison Brettschneider is an inspirational leader to approximately a quarter of a million people. As the engagement on her social media accounts flourished with commentary from her devout followers, Alison was encouraged to write her first book in 2016. The book offers her unconventional brand of off-the-cuff humor and inspirational wisdom to women from all corners of the world, told through her own personal stories. Through Alison’s motivational messages and dialogue with women from around the world, she became determined to become a leading voice for female empowerment and encouraging women to be their best self.
Although a native New Yorker, Alison has had a love affair with the West Coast lifestyle for years and together with her husband moved their family to California, officially becoming bicoastal. In addition to running 25 Park, a successful boutique with multiple locations and the namesake of her famed Instagram account, she is a loving mother to two and a motivational speaker.
Alison entertains her audiences with intelligent conversations, engaging with change agents, risk takers, female entrepreneurs, celebrities as well as stay at home mothers and young women. Collectively, with her lead, these women are ready to change the world one voice at a time. Ms. Brettschneider, who always maintained a passion for helping those less fortunate, has successfully created channels through her social media platforms and book to show women that they are capable and deserving of a healthy, productive and most importantly, a happy life.
An established influencer within her own niche, through the use of social media, Alison was able to reach a much larger international audience of women. Through the use of digital media, Alison’s voice has enabled hundreds of thousands of like minded women to come together in a positive manner, often complimenting one another on their achievements.
“I love connecting with my audience and showing them gratitude for their presence in my life, they are the reason why I have pursued the book and speaking engagements. I never have an exact presentation that I deliver because I am very much in the moment, just the same way that I live my life. People always tell me how they are inspired by my stories, and that is what I focus on sharing, emotional stories that make people laugh, cry and contemplate. The response that I get from my audience is why I do what I do!”Alison Brettschneider
Shannon Mattingly Nathanson
Global Influencers Partnerships at Facebook
Shannon Mattingly heads Facebook’s partnerships with the Global Influencer vertical. She works directly with authors, CEOs, world leaders, and other public figures to develop their social media strategies. Prior to joining Facebook, Mattingly founded and led her own business, ShowStoppers, selling multiple product lines on HSN and in hundreds of stores across the country. She started her career as a financial consultant before moving into the world of entertainment—joining the William Morris Agency, and moving quickly up the ranks after its merger into William Morris Endeavor. Mattingly is on the National Board of Big Brothers Big Sisters of America. She lives in San Francisco with her husband Jon Nathanson and their dog Teddy Bear.
Morgan Hakimi is an organizational psychologist and has been chairing TCLA's Department of Psychology for more than a decade. Dr. Hakimi's passion lies in research and publication; her expertise includes gender relations, cross cultural studies, and social media. Since 2011, as the CEO of Cyber Solution, Morgan has been the senior consultant to various NGO and Governmental agencies in the United States and abroad.
Founder and CEO of AGENC Experiential + Digital Integrated Marketing
In 2001 award-winning event producer Cara Kleinhaut launched the lauded event production & design firm Caravents now rebranded as AGENC Experiential & Digital Marketing, after several years as an in-house producer at Sony Music Entertainment, and prior as an Assistant Tour Manager to singer Mariah Carey. Over the past 15 years Cara has blazed a path to grow AGENC from an event production company into an internationally recognized, full service, integrated agency, creating award-winning live experiences, strategy and dynamic campaigns for leading brands including: Target, Dior, L’Oreal, Rodeo Drive, Conde Nast Publications, ELLE Magazine / Hearst Publications and Pandora, spanning multiple categories from technology to luxury retail, beauty and media/publishing.
Recognized as an industry leader, Cara has been sought out as a featured speaker at industry conferences and honored with numerous awards from International Special Event Society, Event Solutions, The Special Event, Event Marketer, Event Technology, and Bizbash. AGENC's work has been widely recognized through prestigious industry awards and editorial features, with Cara named a top industry innovator in Bizbash and Meetings & Conventions Magazines, honored with a cover story by each, and most recently featured in bossladies magazine as a leading female entrepreneur. With the recent rebrand, Cara continues to evolve and grow AGENC, now established as the leader in creating live experiences specifically designed to spark digital content creation and influencer engagement.