Michele Ruiz is a three-time serial entrepreneur, keynote speaker, former Emmy® Award-winning TV
news anchor, mom, and best-selling author.
Michele’s passions range from mitigating unconscious bias using
scientifically validated methodologies to exploring leading-edge
technologies to developing and undertaking new business ventures.
She is also deeply immersed in empowerment, diversity and inclusion,
and sophisticated communication strategies.
Michele’s several ventures include co-founding BiasSync, a
science-based technology company designed to help organizations
effectively assess and manage unconscious bias in the work
BiasSync’s founding belief is that helping people become conscious of their unconscious biases
allows them to make more informed, intelligent daily decisions. Michele’s two cofounders—and the
entire BiasSync organization—understand that helping individuals learn more about themselves
through a data- and evidence-driven process ultimately makes us all better humans.
Michele is also the founder & CEO of Ruiz Strategies, which develops and executes
transformational communications strategies for major companies around the globe. The consulting
firm is responsible for helping organizations maximize today’s most powerful and effective
communication strategies to effect meaningful change management and employee
engagement to enhance diversity and inclusion goals.
Michele’s client roster includes:
• Fortune 500 companies
• Government agencies
• Major professional services firms
Ruiz Strategies is a certified minority-owned (MBE) and woman-owned (WBE) business
headquartered in Los Angeles, California with operations in Washington, D.C. and Houston, Texas.
Michele’s deep entrepreneurial experience has been foundational in her quest to educate, inspire
and empower business owners. Her online mentoring program, Possibility Architect©, is for female
entrepreneurs determined to scale their businesses over $1 million in annual revenue with corporate
and government clients and is based on her own experience and success.
Previously, Michele founded her first company, SaberHacer.com, a bilingual expert based “howto”
educational broadband site for US Hispanics online. She launched the video on-demand site to
provide quality information for U.S. Hispanics when she determined there was a void of culturally
relevant content for Hispanics. Her mission has always been – do what she can to help people and
Michele has been a member of the Association of Transformational
Leaders since 2016.
A prominent keynote speaker on a variety of topics, Michele inspires
and motivates her audiences with singular, compelling storytelling
skills —all drawn directly from her own life experiences. Some of the
topics Michele speaks about include business communication,
unconscious bias, entrepreneurship, leadership, and empowerment.
Michele has been interviewed and quoted by major news
organizations including CNN, The New York Times and others.
Michele shares content through her many communication
outlets—blogs, videos and more—with nearly 100k followers across
Michele’s first book, Content Marketing for Lawyers was published in
2016. The bestselling book helps attorneys use powerful content
marketing and social media strategies that Michele has developed for
her Fortune 20 corporations to attract more clients and become a legal
thought leader. “It may well be the most valuable business development
book you will ever read,” is just one of the many reviews of the book.
Among her many accomplishments, Michele is:
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• An award-winning broadcast journalist with
KTLA and KNBC
• A 5X Emmy® winner—and 16X Emmy®
• A 4X Golden Mike winner
• A recipient of multiple LA Press Club Awards
• A Business Woman of the Year, according to
Latina Style Magazine
• A published author
• An honoree of the International Women’s
• Michele Ruiz anchoring with Carlos Amezcua,
KTLA Morning News
• A City of Los Angeles commendations
recipient for “Outstanding Citizenship for Civic
Contributions” and “Dedication to the
• A 2014 Enterprising Woman of the Year
• A Board of Trustee of the ArtCenter
• A Cal State Fullerton’s Vision and Visionaries award recipient given to titans in business,
science, education, communications, and
the arts, bringing to the forefront, the
achievements and philanthropic efforts of
Cal State Fullerton’s graduates.
• A member of the Executive Advisory
Committee for Women Impacting Public
• An advisor to Macy’s Executive
Leadership as a member of the retailer’s
Supplier Diversity Advisory Council
• An advisor to the US Golf Association
focused on diversity and inclusion initiatives
You can keep up and connect with Michele on her website, MicheleRuiz.com and social media.