Price Arana started her career as a professional photographer at the age of 21, working with Kodak, Rolex, Swissair and Sports Illustrated. She launched her Los Angeles-based advertising agency, The Press Cabinet, in 1998. Since then, her award winning company has acquired a reputation for branding in highly creative and non-traditional ways, revolutionizing her corner of the luxury advertising industry.
Her campaign for Stila Cosmetics was largely viewed as an industry disruptor, and has spawned a host of imitators. The Press Cabinet's current clients include St. Regis, JetSuite, Nolet’s Finest Gins, South Street Seaport, Howard Hughes, iPic Theatres, Loree Rodkin and countless others.
Ms. Arana has helmed several non-profit campaigns for various organizations and worthy causes, including bringing attention to the plight of victims of sex-trafficking. In addition, she has worked with the organizations like the Christopher Reeve Foundation and Shoe4Africa, the latter of which resulted in the construction of Africa's first children's hospital.
Ms. Arana just launched the national radio, print and television campaign for Blessings in a Backpack, hoping to diminish childhood hunger. She makes her directorial debut with 'An Undeniable Voice', a short documentary on Sam Harris, believed to be the youngest person to survive a concentration camp during the Holocaust. The film has won several awards and is traveling the world via film festivals.