Co-Founder & Brand Ambassador OPI Products Inc.
Known worldwide as the “First Lady of Nails,” OPI Co-Founder & Brand Ambassador
Suzi Weiss-Fischmann initially made her mark on the beauty industry in 1989, when she
created the first 30 OPI nail lacquers. Thanks to her keen eye for color, several of these
shades still remain bestsellers in OPI’s classics collection, including OPI Red, Malaga
Wine and Coney Island Cotton Candy.
Over the following 25 years, Suzi continued to set trends for the nail industry. She
ignited the “dark nail” revolution with the deep purple Lincoln Park After Dark, was the
first to add real diamond dust to nail lacquer, and mainstreamed nail art with Shatter by
Suzi has created thousands of iconic OPI shades, including You Don’t Know Jacques!,
Russian Navy, Bubble Bath and Cajun Shrimp. I’m Not Really a Waitress, one of her
best-known colors, has been heralded as the perfect shade of red by women across the
globe. Allure inducted this lacquer into its Beauty Hall of Fame in 2011, after it won the
Best Nail Polish award nine times.
Suzi’s work not only makes its way into each bottle of OPI nail lacquer, her name is
featured on many of her creations. Every seasonal promotion includes a namesake
shade as a nod to its renowned designer. Some of the most recent hues include Suzi
Has a Swede Tooth (Nordic Collection), Where Did Suzi’s Man-go? (Brazil Collection),
Keeping Suzi at Bay (San Francisco Collection) and Suzi’s Hungary Again! (Euro
Suzi pioneered the development of OPI partnerships, elevating consumers’ overall
brand experience. Under her guidance, OPI became the first nail care brand to
collaborate with Hollywood’s top films and celebrities, as well as iconic companies
including Coca-Cola, DELL and Ford Mustang.
As Brand Ambassador, Suzi serves as the voice of OPI, the world’s largest professional
nail brand. Suzi is the go-to authority for beauty editors and fashion designers alike,
regularly contributing to stories about nail care and color trends. She has been featured
in numerous magazines such as W, More, Family Circle and Martha Stewart Living, and
has appeared on top television programs including Today Show (NBC) and Nightline
Born in Hungary, Suzi was attracted to the beauty world at an early age. She cultivated
her instinct for color and style in the garment industry of New York City, where she also
attained a degree from Hunter College. Suzi’s passion for fashion translates into year
after year of on-trend nail lacquer shades, worn by celebrities and consumers alike to
accessorize the season’s hottest looks.
“This is the era for nails. Gone are the days of wearing dark colors in winter, bright
shades in summer, and neutral hues for work. Now, color, shape and texture of all
varieties are being embraced. Nothing is taboo when it comes to nails!” exclaims Suzi.
Suzi lives in Los Angeles with her husband and two children.
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