Ms. Smiley has over 15 years of experience in brand development, brand communications, marketing
and advertising from a number of international brand-led companies and most recently served as
Corporate Vice President of Marketing and Brand for Caesars Corporation in Las Vegas where she
developed the company’s overall strategic brand and communications platform. Before joining Caesars,
Ms. Smiley led the marketing of several media properties as VP of Marketing for Integrity Multimedia
Prior to this, Ms. Smiley lived in New York City and spent nine years with Procter & Gamble in several
positions, including Global Brand Manager for the company’s largest haircolor brand where she
launched several new innovations and product platforms.
Ms. Smiley earned a BA from Georgetown University with a double major in International Business and
Finance. She earned a degree in International Finance and French from the Universite de Jean-Moulin in
Lyon, France. Most recently, Ms. Smiley completed the Harvard Business School “High Potential
Leaders” Executive Education Program in 2011.