Dana is a transplant from the east coast who moved to Los Angeles to pursue her dream of working with luxury and lifestyle brands. She arrived equipped with a degree in Strategic Communications and began honing her skills with clients spanning many industries, including (past and present) Rodeo Drive, City of Beverly Hills, Louis Vuitton, Christian Dior, Kendra Scott, ELLE, Summer Fridays, Nike, Google, Fox Sports and more.
Currently, Dana sits on the Account Team in the role of Account Executive for Optimist, Inc., an experiential marketing agency located in El Segundo. The agency is known for their slogan “GSD” or “Get Sh*t Done” which very much aligns with Dana’s work philosophy.
Dana is passionate about beauty, pop culture, luxury retail and lifestyle, holistic wellness and interior design and has a long-term goal of developing her own skincare line.
Dana earned her Bachelor of Arts degree in Strategic Communications in 2017 from High Point University. During her time at university, she studied Fashion Marketing and Italian Culture in Florence, Italy at Richmond University.
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